DIV 102Lesson 4 of 6
0 of 6
  1. 1Dividend Growth Investing
  2. 2The Dividend Aristocrats
  3. 3Dividend Kings, Champions and Contenders
  4. 4The Sectors That Pay Dividends
  5. 5How to Analyze a Dividend Stock
  6. 6Dividend Cuts: Warning Signs and Real Examples
  1. Dividend University
  2. DIV 102 Dividend Stocks
  3. Lesson 4
DIV 102 · Lesson 4 of 6

The Sectors That Pay Dividends

Where dividends come from, sector by sector, and the risk that comes with each.

What you’ll learn

  • Which sectors pay the most dividends, and the business reasons why
  • The main risk that comes with each high paying sector
  • Why technology has quietly become a major source of dividends
  • Why loading up on the highest yielding sectors leaves a portfolio lopsided

Dividends aren’t spread evenly across the stock market. Some industries pay a lot, some pay a little, and some barely pay at all. The reasons are almost always the same: how steady the business is, how much it needs to reinvest, and sometimes, what the law requires. Once you see the pattern, you can look at a yield and immediately sense whether it’s normal for that kind of company.

Utilities: steady, regulated, rate sensitive

Electric, gas and water companies sell something nobody can do without, usually as the only provider in their area. In exchange, regulators set the prices they can charge, allowing a fair but limited return. That makes profits remarkably predictable, so utilities can pay out 60% to 80% of earnings. Typical yields run 3% to 4.5%.

Main risk: they borrow heavily to build power plants and pipes, so rising interest rates raise their costs and make their dividends look less attractive next to bonds. A bad regulatory decision or a disaster, such as wildfires blamed on power lines, can also hit hard.

Consumer staples: the things people buy anyway

Toothpaste, cereal, soft drinks, cleaning products, tobacco. People keep buying them in recessions, so the cash keeps flowing. This sector is home to many of the longest dividend streaks in America, including Coca-Cola and Procter & Gamble. Yields of 2.5% to 4% are typical, and tobacco companies like Altria pay considerably more.

Main risk: slow growth. When customers shift to cheaper store brands, or tastes change (fewer smokers, less sugary soda), these businesses can stall. Tobacco’s high yield reflects a product whose sales volumes shrink every year.

Healthcare: drug makers and device companies

Large pharmaceutical companies generate huge amounts of cash from their best selling drugs and pay solid dividends, often 2.5% to 4% or more. Johnson & Johnson and AbbVie are big dividend names.

Main risk: the “patent cliff.” When a blockbuster drug loses patent protection, cheaper copies arrive and its sales can drop by more than half within a couple of years. Drug pricing politics and lawsuits add uncertainty. A pharma stock with a high yield and a big patent expiry coming up deserves a careful look.

Energy: big payouts, big swings

Oil majors like Exxon Mobil and Chevron are among the largest dividend payers in the world. Pipeline companies, many structured as master limited partnerships (MLPs), pay even more, often 6% to 8%, because they collect steady fees for moving oil and gas.

Main risk: commodity prices. When oil crashed in 2015 and again in 2020, many producers cut their dividends. Since then, several have switched to a fixed base dividend plus a variable extra that rises and falls with prices. MLPs come with their own tax paperwork (a K-1 form instead of a 1099), which we explain in How REIT, BDC and MLP Payouts Are Taxed.

Financials: banks, insurers and asset managers

Big banks pay moderate dividends, typically 2% to 3.5%, and their payouts are reviewed by regulators through annual stress tests. Insurers and asset managers often pay steadily too, and several are Dividend Aristocrats.

Main risk: credit cycles. In 2008 and 2009, many banks slashed their dividends to almost nothing. Banks are also sensitive to interest rates in more complicated ways than other sectors.

Telecoms: high yields, heavy debt

Verizon and AT&T pay yields that are often 5% to 7%. Their subscription revenue is steady, but they spend enormous sums on network upgrades and carry a lot of debt.

Main risk: slow growth and big capital bills. AT&T’s 2022 dividend cut followed years of expensive acquisitions. A high telecom yield is a bet that cash flow will keep covering both the network and the payout.

Technology: the quiet dividend giant

Tech used to be where you went for growth, not dividends. That has changed. Microsoft, Apple, Broadcom and Texas Instruments now pay billions of dollars in dividends every year, and several raise them at double digit rates. Their yields look tiny, often under 1%, only because their share prices have climbed so much.

Main risk: a low starting yield means you’re relying on growth. These are dividend growth stocks rather than income stocks.

Real estate and business lenders

REITs and BDCs are legally required to pay out at least 90% of their taxable income, which is why they yield so much more than ordinary companies. They have enough quirks to deserve a course of their own, which starts with REITs: Owning Real Estate for the Rent.

Sector by sector, live

A representative company or two from each sector Live data
Yield is the forward (indicated) yield, or trailing twelve months when no forward figure exists. Total return assumes dividends are reinvested. Updated after each trading day; past returns don't predict future ones.
TickerNameYield1Y total return5Y total return
NEENextEra Energy3.27%-2.0%+9.8%
DUKDuke Energy3.81%-4.6%+37.7%
KOCoca-Cola2.45%+33.3%+88.7%
PGProcter & Gamble2.98%-1.4%+19.1%
MOAltria6.54%+10.3%+116.4%
JNJJohnson & Johnson2.12%+37.1%+82.2%
ABBVAbbVie2.60%+17.1%+191.8%
PFEPfizer6.28%+7.2%-15.5%
XOMExxon Mobil2.51%+49.0%+217.2%
CVXChevron3.45%+39.7%+138.3%
EPDEnterprise Products Partners L.P.6.09%+23.8%+127.2%
JPMJPMorgan Chase1.81%+9.2%+122.1%
VZVerizon6.18%+12.2%+15.5%
TAT&T4.59%-6.2%+58.6%
MSFTMicrosoft0.69%+2.4%+89.5%
AVGOBroadcom0.72%+7.9%+715.8%
TXNTexas Instruments1.93%+67.8%+75.2%
ORealty Income Corporation6.07%-6.1%+8.6%
ARCCAres Capital Corporation10.20%+3.2%+46.2%

Don’t build a portfolio out of the top three sectors

It’s tempting to fill a portfolio with whatever yields most: utilities, REITs, telecoms, tobacco, pipelines. The trouble is that these sectors share risks. Most of them carry lots of debt, most grow slowly, and most tend to fall together when interest rates jump, as they did in 2022. A portfolio built only from high yield sectors isn’t diversified, however many different stocks it holds.

Check your understanding

4 questions
  1. Why can regulated utilities usually afford to pay out a large share of their profits?

  2. What is the biggest dividend risk for oil and gas producers?

  3. A portfolio holds only utilities, REITs and telecom stocks for their high yields. What shared risk does it carry?

  4. Which statement about technology companies and dividends is most accurate today?

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This lesson is for education only and isn’t financial, investment or tax advice. Tickers are used as examples of how things work, not as recommendations. Figures marked as live come from Dividend Duel’s market data and change daily. See our disclosure.